Case study · Business website, local SEO & back office

Plombart Clamart.

A premium website for a local trades business, designed around enquiries, geographical search and comprehensive content and lead management.

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Public website & CMS

My role: Digital strategy, UX, development & reusable architecture
Technology: Next.js · Tailwind CSS · NestJS · Prisma · PostgreSQL Neon · JSON-LD · Docker

The challenge

Turn a conventional trades website into a local acquisition tool that builds trust and can be managed without daily developer support.

The solution

A Next.js and NestJS architecture, structured local pages, enriched SEO data, a quick quote journey and a reusable back office supported by quality checks.

What the product delivers

A foundation for conversion, content and commercial follow-up that can be adapted to other local businesses.

Inside the product

Plombart presents plumbing and heating services, service areas, completed work, reviews, advice and quick contact journeys. Administration covers leads, services, areas, pages, media, SEO, themes, users, security and audits.